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The company was founded in 1926 in Monroe, Wisconsin, a town with a strong concentration of Swiss immigrants and a storied history of cheese production, Ray Kubly, then a senior at the University of Wisconsin Madison, completed a project for one of his classes by analyzing the business case for selling Green County cheese via mail order, Following graduation, Ray decided to pursue the venture and commenced operations from his familys basement, In the first year of operation, only 50 orders of cheese were shipped, However, the company grew steadily over the years and began to attract regional and national recognition, Sausage as well as bakery products and confections were gradually added to the companys offerings, The company made its first entry into non food merchandising in 1982.

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